Cookie Policy

Updated on: 7/02/2025

1. Definition of Cookies and Tags
   Cookies are small text files stored on the user's device (computer, smartphone, tablet) when visiting the BGO Patrimoine website. These cookies are used to facilitate navigation, improve user experience, and provide analytical and personalization data.
   In addition to cookies, BGO Patrimoine may use web tags (also called "spy pixels" or "tracking pixels") to collect data on user interactions with the site. These technologies allow us to assess the effectiveness of our marketing campaigns, analyze site performance, and provide more relevant content.
2. Purpose of Cookies and Tags
   The data collected through cookies and web tags may be used for the following purposes:

• Site functionality: Optimize the site’s functioning and improve navigation (e.g., remembering user preferences, managing sessions).
• Performance tracking: Analyze site usage (number of visits, pages viewed, etc.) using services like Google Analytics to improve the user experience.
• Marketing optimization: Analyze the effectiveness of advertising campaigns and provide personalized content to users.
• Security and hosting: Ensure site protection and guarantee optimal performance with services like Webflow and Cloudflare.
• Social media integration: Enable interactions with platforms like YouTube, LinkedIn, or Instagram to offer interactive content.

3. Managing Cookies on the BGO Patrimoine Website
   When you visit our site, a cookie banner will appear to allow you to manage your cookie preferences. You can choose to accept or decline non-essential cookies through this banner.
   Cookie management settings: You can access the cookie management page at any time to modify your preferences, including activating or deactivating cookies by category (essential, analytical, marketing cookies, etc.).
   If you have questions about managing cookies or wish to get more information, feel free to contact us at: contact@bgo-patrimoine.ch.
4. Managing Cookies via Your Browser
   In addition to the cookie management tools available on our site, you can manage cookies directly through your browser settings. Here are links to guides for managing cookies in major browsers:

• Google Chrome: Google Chrome Guide
• Mozilla Firefox: Mozilla Firefox Guide
• Safari: Safari Guide
• Microsoft Edge: Edge Guide

Note: Disabling cookies may limit some site features, such as personalized content or access to certain services.

5. Data Collection by Third Parties
   BGO Patrimoine collaborates with third-party service providers to collect and process data via cookies and tags. These providers include:

• Google Analytics: Used to analyze user behavior and site performance. You can disable Google Analytics via this link.
• Webflow and Cloudflare: Used for secure site hosting and improving loading speed.
• Social networks: Cookies may be placed by platforms like YouTube, LinkedIn, Instagram when you interact with embedded content on our site.

We ensure that third parties comply with applicable data protection regulations, including using appropriate safeguards for data transfers, such as Standard Contractual Clauses (SCCs).

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6. Cookie Retention Period
   Cookies are stored for varying periods depending on their type and purpose:

• Technical cookies: Until the browser is closed.
• Analytical cookies: Between 6 and 13 months, depending on the services used.
• Marketing cookies: As defined by third-party providers, generally between 6 and 13 months.

7. Update of This Policy
   This cookie policy may be updated to reflect technological developments, changes in legislation, or functional adjustments to the site. We encourage you to regularly review this page to stay informed about any changes.